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Woolworths MarketPlus New Seller Incentive Campaign: Terms and Conditions

1.    Introduction & Promoter Details

1.1.    These promotional terms and conditions (the Promotional Terms) govern the Woolworths MarketPlus New Seller Store Fee Promotion (the Promotion).

1.2.    The Promotion is conducted by Woolworths Group Limited (ABN 88 000 014 675) trading as Woolworths MarketPlus (Woolworths, WMP, we, us, or our), located at 1 Woolworths Way, Bella Vista NSW 2153, in collaboration with Australian Postal Corporation (ABN 28 864 970 579) of 480 Swan Street, Richmond VIC 3121 (Australia Post).

1.3.    These Promotional Terms apply in conjunction with the Woolworths MarketPlus Site Terms and Conditions and the applicable Woolworths MarketPlus Seller Policies entered into upon seller onboarding. By submitting an application through the designated campaign link, the applicant business (Seller, Applicant, or You) agrees to be bound by these Promotional Terms.

 

2.    Promotional Period

2.1.    The Promotion commences at 12:01 AM AEDT on 29 October 2026 and concludes at 11:59 PM AEDT on 3 December 2026 (the Promotional Period).

2.2.    Applications submitted outside the Promotional Period will not be eligible to receive the Promotional Offer. The 90-day waiver period in clause 4.1 runs from the date the Seller’s account is activated and may extend beyond the end of the Promotional Period.

 

3.    Eligibility Criteria

3.1.    To be eligible for the Promotional Offer, an Applicant must:

  • Be an Australian registered business holding an active Australian Business Number (ABN) or Australian Company Number (ACN);

  • Be directed to WMP through Australia Post marketing channels and complete the registration application strictly via the official campaign URL: https://seller-forms.woolworthsmarketplus.com.au/mydealcomau/form/WoolworthsMarketPlusSellerApplicationAustraliaPost/formperma/TPFIiCQ_urLxrUdaAezei3b0JIzgWwSTLgSZ6Zwo4aM;

  • Be a “New Seller” to Woolworths MarketPlus. For the purpose of these terms, a “New Seller” is an entity, brand, or business that has not operated, contracted, or held an active or suspended seller storefront across any WMP marketplace (including Everyday Market, BIG W Market, or Everyday Rewards Shop) within the twelve (12) months preceding the Promotional Period; and

  • Satisfy all standard WMP merchant vetting criteria, category requirements, compliance standards, and credit/identity checks.

3.2.    Approval Discretion: Submission of an application does not guarantee acceptance. WMP reserves the absolute discretion to approve, reject, or decline any seller application in accordance with its marketplace policies and category capacity.

 

4.    The Promotional Offer & Commercial Mechanics

4.1.    The Offer: Eligible new sellers approved by WMP will receive a waiver of one hundred percent (100%) of the standard store fees for the first ninety (90) consecutive calendar days commencing from the date the Seller’s marketplace account is activated by WMP (the Promotional Offer).

4.2.    Store Fees Defined: The waiver applies solely to the recurring monthly platform store subscription fee (Store Fee) which has a standard commercial value of $50.00 AUD excl. GST per month; total promotional value of approximately $150.00 AUD excl. GST.

4.3.    Exclusion of Commissions & Variable Charges: For the avoidance of doubt, the Promotional Offer applies strictly to store fees and does not constitute commission-free selling or a waiver of all applicable monthly fees. All standard commercial terms remain payable, including:

  • Category sales commissions on completed customer transactions;

  • Payment processing, merchant gateway, banking charges

  • Store fees (after 90-day promotional period)

  • Customer return, refund, or claims administration costs;

  • Fulfilment, logistics, packaging, and freight costs; and

  • Any optional paid media, sponsored product placements, or enhanced advertising programmes.

4.4.    Post-Promotional Billing: Upon the expiry of the 90-day promotional waiver, the Seller’s account will automatically transition to standard monthly billing. The prevailing monthly store fee will be charged recurringly to the Seller’s nominated payment method in accordance with the Marketplace Seller Agreement, unless the Seller terminates their seller account prior to the conclusion of the 90-day period.

 

5.    General Conditions & Verification

5.1.    The Promotional Offer is non-transferable, non-exchangeable, non-refundable, and cannot be redeemed for cash or credit.

5.2.    This Promotion cannot be used in conjunction with any other introductory merchant incentive, bespoke commercial contract, or concurrent WMP acquisition promotion.

5.3.    WMP reserves the right to verify the validity of applications and to disqualify any Seller that tampers with the registration process, submits false or misleading details, or engages in conduct contrary to the spirit of the campaign.

5.4.    WMP reserves the right to amend, suspend, or terminate this Promotion where reasonably required due to technical disruption, regulatory changes, or unforeseen operational circumstances, upon giving reasonable notice.

 

6.    Collaboration with Australia Post

6.1.    The Seller acknowledges that Australia Post is an independent promotional partner and not a provider, operator, or guarantor of the Woolworths MarketPlus platform.

6.2.    Australia Post accepts no responsibility or liability for the onboarding, operation, technical availability, or commercial performance of the Seller’s storefront on WMP.

 

7.    Privacy & Data Collection

7.1.    Woolworths Group collects personal and business information via the registration portal to assess applications, facilitate onboarding, and administer the Promotion.

7.2.    All personal information collected is handled in accordance with the Privacy Act 1988 (Cth) and the Woolworths Group Privacy Policy.

7.3.    By registering, Applicants agree to receive operational and commercial communications regarding their onboarding application. Applicants may manage marketing preferences in accordance with clause 5 of the WMP Site Terms & Conditions.

 

8.    Liability & Governing Law

8.1.    Nothing in these Promotional Terms excludes, restricts, or modifies any guarantee, right, or remedy conferred by Schedule 2 of the Competition and Consumer Act 2010 (Cth) (Australian Consumer Law).

8.2.    To the maximum extent permitted by law, WMP will not be liable for any indirect, special, or consequential loss arising out of or in connection with participation in this Promotion.

8.3.    These Promotional Terms are governed by the laws of New South Wales, Australia. Each party submits to the non-exclusive jurisdiction of the courts of New South Wales. If any provision is deemed unenforceable or void, that provision will be severed without affecting the validity of the remaining terms.

 

9.    Contact & Support

For enquiries regarding this Promotion or the onboarding process, contact Woolworths MarketPlus Seller Support at sellersupport@woolworths.com.au.