Partner with the Woolworths Group through one single door
Woolworths MarketPlus is your gateway to scale. We connect your brand directly to millions of active buyers across Australia’s most trusted retail banners - all managed from a single, powerful platform.
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Join hundreds of trusted sellers
Our Marketplaces
The destination for evolving family needs
Partner with our award-winning retailer and reach families across curated categories in Play, Home, Everyday, and Clothing through a platform that attracts over 26 million monthly visits on web and app.
Convenient one-stop shopping with Australia’s #1 grocery retailer
Extend your range onto Australia’s No. 1 food and grocery website with over 30 million monthly visits. Supplement our grocery inventory by offering customers a one-stop shop for health, beauty, baby, pet, and home products.
Bringing marketplace products to Australia’s largest loyalty program
Showcase your products directly within one of Australia’s top loyalty apps, connecting with our highly engaged base of over 15 million members. This in-app shopping experience offers a unique opportunity to put your brand in front of active members as they boost points, earn, and redeem Rewards dollars.
Testimonials
“Woolworths MarketPlus has provided a much-needed DTC channel expansion for Samsung Australia. Bringing together two iconic brands so that customers are able to find our products where they are shopping for their daily needs has been a highlight for me in this partnership. Since launching, Samsung has seen a great response from customers.”
“Partnering with Woolworths MarketPlus has been a fantastic experience for Vuly. The onboarding process was seamless and efficient, allowing us to get started quickly with confidence. Since joining, we’ve seen strong growth and increased visibility across multiple marketplaces within the group. It’s been a valuable partnership, and we’re excited to continue building on this success.”
“Woolworths MarketPlus has been a fantastic platform for our business. Managing our products and promotions is simple and efficient, and we’ve been really pleased with the sales performance. The support team has been responsive and helpful throughout, and the access to a broad customer base has been a real advantage.”
“Our partnership with Woolworths has smashed all expectations, within the first 6 months BIG W Market is already our #2 marketplace and continues to grow. From the outset, their team has shown remarkable professionalism in all aspects. Be it technical integration through to promotional activity, our team at EB Games would work with them again any day.”
Easy Integrations
Woolworths MarketPlus supports integrations with leading e‑commerce platforms and service providers to streamline your operations. Manage your inventory, orders, and listings efficiently.
Your road map to launching
Here is your roadmap to getting your store live and selling.Step 1: Business verification
Once your contract is signed, you'll complete a business verification. This is a regulatory requirement to comply with AUSTRAC legislation under Australian law.
Step 2: Store setup & integration
Log into the Seller Portal to import your product catalogue, either directly or via your e-commerce integration (like Shopify or Omnivore).
Step 3: Product listings selection
Our marketplace teams will review your imported product range to select the best category alignment across our banners and run a Quality Assurance (QA) check on your listings.
Step 4: Go live
Once approved, we will send an email confirming your store is open for business. You are now ready to start selling and connecting with customers across our marketplaces.
